Pre-order for books is a fairly new tactic, now wholeheartedly embraced by Am
azon, iBooks, Smashword and other on-line sellers. My newest Zack Tolliver, FBI novel Under Desert Sand will be placed on pre-order at Amazon.com immediately after Easter. In this article I will discuss what I feel are the advantages and disadvantages of using pre-order for the author––and for the buyer.
I have placed books on pre-order with Amazon Kindle twice before, with mixed results. The first book I tried was CAT. I hyped it a lot and sold several copies before its actual publication date. Later, I put my new, experimental (for me) mid-grade book Payu’s Journey up for pre-sale. I sold just one (thanks, mom). But to be fair, that sale represented a large portion of all sales for that book as the month went on (Payu did not sell well as an Ebook – more about…
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