There is a growing symbiotic relationship between authors and readers. Like horse and carriage, you can’t have one without the other. Of course, a relationship has always existed, but until recently it was always somewhat removed, stand-offish, like the maiden aunt who visits you once a year.
Over the centuries, readers have had to read the books available to them. Seldom have individual readers directly influenced the publishing industry. Sure, a publisher always tried to be aware of the general trends and proclivities of the reading public. But ultimately the choice of what to publish, and what not to publish, belonged to them, and they were tight-fisted with it.
Today readers wield direct and immediate leverage in regard to books and authors. In sites such as Goodreads, Amazon, and a multitude of others, it is the reader who decides what books and which authors will succeed. It is a much…
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